Local management consultant, author and strategic planning expert Marc Emmer will deliver a keynote address on how business owners and entrepreneurs can successfully boost sales and create a competitive advantage, during the fall 2012 College of the Canyons Chancellor’s Circle Business Symposium.

The symposium will take place Friday, Sept. 14, from 7:30 to 10 a.m. in the Dr. Dianne G. Van Hook University Center, Room 258, on the college’s Valencia campus (University Center Drive entrance).

The release of Emmer’s book “Intended Consequences: Design the Future You Wish to Create” was covered by Forbes, CNBC and Technology Today. Emmer also writes a strategy blog that is received by more than 1.000 senior executives each week.

In 2002, Emmer founded Santa Clarita based Optimize Inc., and has built a client list that includes public and mid-market companies in a diverse range of industries, including financial services, food, health care, technology and energy.

At the upcoming Business Symposium, Emmer’s presentation will be designed to provide attendees with a number of best practices that can be implemented within the current economic climate, along with other useful insights on how to:

* Evaluate the growth strategies that support revenue expansion

* Understand the three primary purchase triggers

* Utilize differentiating strategies that reinforce value

* Induce customers to buy higher margin products and services

* Understand the price wedge and how to balance service, quality and pricing in a post recession environment

* Evaluate the “stages of innovation” and disruptive innovation

Breakfast will be served beginning at 7:30 a.m., followed by the morning’s main presentation.

Registration for the Chancellor’s Circle Business Symposium is free for Chancellor’s Circle members and $20 for non-members. Tickets are available through the COC Foundation.

All reservations must be received by Monday, Sept. 10. Space for this event is limited.

About the Chancellor’s Circle

The Chancellor’s Circle is a partnership between College of the Canyons and a diverse group of businesses, community members, non-profit groups, government leaders and others who are committed to strengthening the community by actively supporting strong partnerships.

Through their membership fees, Chancellor’s Circle members help raise funds to assist deserving students in affording college, as well as for special programs that enhance educational access for students.

For more information about the College of the Canyons Chancellor’s Circle or to register to attend the event on Sept. 14, contact the COC Foundation at 661-362-3737.