header image

[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather


 
Calendar
Today in
S.C.V. History
December 21
1910 - Newhall (Auto) Tunnel opens, bypassing Beale's Cut [story]
Newhall Tunnel


| Friday, Jul 3, 2020
fod donations
Vesta driver Lorenzon Cisnaros unloads one of five pallets of food from the delivery truck at Santa Clarita Grocery in Santa Clarita on Friday, May 29, 2020. | Photo: Dan Watson / The Signal.

 

In a multiagency partnership, several Santa Clarita Valley nonprofits were able to receive enough food donations to allow them to serve thousands of local families in need.

As food banks across the country were being inundated by families in need of food due to the tremendous loss of jobs amid the coronavirus pandemic, farmers were simultaneously dumping milk and letting crops rot, with nowhere for that product to go as restaurants shuttered.

Among those dramatically impacted was Vesta Foodservice, a local foodservice distributor that supplies food in bulk to the restaurant industry.

“When the restaurants shut down, we had nowhere to go with our inventory … so almost overnight, we lost 85% of our business,” said Jin Ju Wilder, Vesta Foodservice director of marketing and business development.

Vesta ended up donating millions of pounds of product to food banks through Chefs to End Hunger, the company’s nonprofit that takes excess food from restaurants and redistributes it to feeding agencies.

USDA program

In an effort to help break down the barriers between farmers and families in need, the U.S. Department of Agriculture created the Farmers to Families Food Box program, which allowed them to award contracts to organizations, like Vesta, to purchase and distribute agricultural products to those in need.

food donations

From left: Vesta driver Lorenzo Cisneros, Santa Clarita Grocery founder and Executive Director Bradley Grose and Child & Family Center CEO Joan Aschoff examine the contents of one of the 250 boxes of food delivered at Santa Clarita Grocery in Santa Clarita on Friday, May 29, 2020. | Photo: Dan Watson / The Signal.

“We would pay the growers, so they get a little bit of relief, we build the boxes and we deliver them to food banks, and then we get reimbursed by USDA,” Wilder added. “So, we were really excited because we already had a distribution network in place through Chefs to End Hunger.”

A great opportunity

When Joan Aschoff, Child & Family Center president and CEO, heard of the program from Jesse Smith, California Institute of the Arts associate vice president and chief operating officer, she knew it was a great opportunity for her clients, many of whom were already at poverty level or below before the pandemic.

“One of the things that we had discovered as we’ve been going through this pandemic is that with the loss of employment, the need for basic services had just skyrocketed,” Aschoff said.

Once she’d spoken to Wilder and realized the quantity of food typically delivered, she didn’t want to lose the opportunity, so she put the word out to her community partners, quickly getting a response from Bradley Grose, founder of Santa Clarita Grocery.

“We were in dire need because our numbers have accelerated,” Grose said. “Just in the month of January, we served 161 families, so our original pre-COVID supply lines met 160 to 200. Now, we’re at 700 with a forecast of July and August to probably be in the 800 to 1,000 families.”

Now, Santa Clarita Grocery has a contract to receive weekly deliveries from Vesta that was recently extended until August. Each delivery consists of what Aschoff considers a “wall of boxes,” measuring out to five pallets, totaling 250 boxes of fresh food, such as vegetables, fruit and dairy.

Being part of the USDA box program allowed Vesta to hire back a number of furloughed employees, and also benefited The Child & Family Center, staff and students from CalArts, and other local nonprofits, who can all now send their clients to Santa Clarita Grocery.

food donations

Vesta driver Lorenzo Cisnaros delivers one of five pallets of food from the delivery truck at Santa Clarita Grocery in Santa Clarita on Friday, May 29, 2020. | Photo: Dan Watson / The Signal.

“It’s turned into a great partnership and a way for all that fresh food to get into Santa Clarita that we would have never had an opportunity for,” Aschoff said. “So it was just a wonderful thing to be a part of and to just see it all connect.”

“We have a lot of alum and students who live nearby, so taking advantage of these services that are provided is really important to us,” Smith added. “We’re just really excited to be able to be involved with so many of the great nonprofits in this community, so we’re happy to help where we can.”

The perfect time

For Santa Clarita Grocery, it came at the perfect time.

“It’s just exactly what we needed to meet today’s demand,” Grose said. “We are definitely set up to get our community through the summer months, and we just couldn’t be more excited about this whole entire program.”

Both Grose and Aschoff agree that it created the perfect partnership, allowing each other’s organizations the chance to gain a resource.

“It’s brought so many groups together that, pre-COVID, due to the firewalls and rules and regulations, we could never team up with,” Grose said. “And now, we’re at a place where those walls have been diminished because what has come front and center is really taking care of the needs of our community.”

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

0 Comments

You can be the first one to leave a comment.

Leave a Comment


SCV NONPROFIT LINKS

NONPROFIT HEADLINES
Friday, Dec 20, 2024
The Zonta Club of Santa Clarita Valley will host a free Lifeforward workshop "All About Communication" on Saturday, Jan. 18, 9:30 a.m.-12 p.m. at the Valencia United Methodist Church, 25718 McBean Parkway. Valencia, CA 91355.
Thursday, Dec 19, 2024
Yes I Can Unity Through Music & Education, a nonprofit organization that provides career-skills training and employment services to adults with disabilities, presented certificates of recognition to Remo Inc. and Migrate Sound for the commitment to creating career opportunities for neurodiverse talent.
Wednesday, Dec 18, 2024
Grants are available to assist businesses and nonprofits that continue to face financial impacts of the Covod-19 pandemic. Eligible businesses can receive grants of $3,000 or $5,000 to support their recovery efforts. The application deadline is Dec. 31, 2024.
Tuesday, Dec 17, 2024
The Gibbon Conservation Center’s “Adopt a Gibbon” program helps provide for the food and supplements needed to maintain each gibbon in optimal health. there are currently 31 gibbons waiting to be adopted this holiday season.
Tuesday, Dec 17, 2024
Faith Community Church in Newhall will welcome hundreds of neighbors to the church campus on Saturday, Dec. 21, for its annual “Festividad for Christ” celebration.

Latest Additions to SCVNews.com
1910 - Newhall (Auto) Tunnel opens, bypassing Beale's Cut [story]
Newhall Tunnel
The city of Santa Clarita is seeking enthusiastic individuals with a passion for swimming, exceptional customer service and community engagement to join the lifeguard team.
Santa Clarita Seeks Applicants for Summer Lifeguard Jobs
California State Parks is calling all outdoor enthusiasts to step into the new year with a breath of fresh air. On Wednesday, Jan. 1, State Parks will host its highly anticipated First Day Hikes, offering over 90 guided hikes at more than 70 of California’s most iconic and breathtaking parks.
Jan. 1: California State Parks First Day Hikes
The South Coast Air Quality Management District has issued a residential No Burn Day Alert on Saturday, Dec. 21, for all those living in the South Coast Air Basin, which includes the Santa Clarita Valley.
Dec. 21: Residential No Burn Day in Santa Clarita Valley
The Los Angeles County Department of Public Health is urging residents to avoid consuming or feeding to their pets raw milk due to the ongoing spread of H5 bird flu in dairy cows.
Public Health Warns Against Consuming Raw Milk
The Santa Clarita Cowboy Festival is hosting a call for vendors for its return April 12 and 13, 2025.
Feb. 3: Deadline for Santa Clarita Cowboy Festival Vendors Applications
The Los Angeles County Department of Public Health is reminding residents to remain vigilant as the holidays approach and to use the preventive tools available to protect the county’s most vulnerable populations from COVID-19.
Protect the Most Vulnerable from COVID-19 this Holiday Season
The Zonta Club of Santa Clarita Valley will host a free Lifeforward workshop "All About Communication" on Saturday, Jan. 18, 9:30 a.m.-12 p.m. at the Valencia United Methodist Church, 25718 McBean Parkway. Valencia, CA 91355.
Jan. 18: Zonta Lifeforward Workshop ‘All About Communication’
Start the new year off with a InfluenceHER Building Transformative Mutual Mentorship meeting Tuesday, Jan. 14 at Kindred Spirits, 24510 Town Center Drive Valencia, CA 91355.
Jan. 14: InfluenceHER Building Transformative Mutual Mentorship
The Sundance Institute has unveiled the eagerly anticipated program for the 2025 Sundance Film Festival, the country’s premier stage for independent cinema.
CalArtians Among Sundance 2025 Lineup
Every year at my Foster Youth Holiday Party, it seems like the presents and kids’ smiles get bigger and bigger!
Kathryn Barger | Keeping Up With Kathryn
Annett Davis, the head coach of both the women's volleyball team and the beach volleyball team at The Masters University, has decided to step down as the head coach of the women's indoor volleyball team.
TMU Coach Davis to Focus on Beach Volleyball, Hafner Hired as Indoor Coach
The William S. Hart Union High School District has announced Naomi Kim, a senior at West Ranch High School, has earned the Congressional Award’s highest award: The Gold Medal.
West Ranch High’s Naomi Kim Earns Congressional Award Gold Medal
As families prepare to celebrate the holidays, the California Highway Patrol reminds everyone to prioritize safety on the road. To keep travelers safe throughout the busy holiday season, the CHP is initiating the first of two statewide Maximum Enforcement Periods this month to reduce traffic incidents by targeting unsafe driving behaviors and assisting motorists.
Dec. 24-25: CHP Maximum Enforcement, Home for the Holidays, Safety is Best Gift
The city of Santa Clarita has announced that renovations are coming to the Santa Clarita Public Library Valencia Branch. The Valencia Branch will be temporarily closed from Dec. 21 through Jan. 1, for a flooring renovation project.
Dec. 21-Jan. 1: Valencia Branch of Santa Clarita Public Library Closed for Renovation
Matias Castro a graduate of Golden Valley High School, three-time participant in the William S. Hart Union High School District Honor Band and current first-year student at University of Southern California, Thornton School of Music has been named a 2025 YoungArts winner with distinction in Jazz Alto Saxophone, the highest honor of the organization.
Matias Castro, Golden Valley High Grad, Named  2025 YoungArts Winner
There was no gold, frankincense or the anointing oil myrrh, but the hot sausage, pancakes and special gifts offered at the recent “Breakfast with Santa” held in Valencia were treats for dozens of children and their parents. It was a reminder of the meaning of this special holiday season.
Realtors Host Annual Holiday ‘Breakfast with Santa’ in Valencia
1892 - Benjamin Harrison establishes 555,520-acre San Gabriel Timberland Reserve (Angeles National Forest). First forest reserve in California, second in U.S. [story]
map
Yes I Can Unity Through Music & Education, a nonprofit organization that provides career-skills training and employment services to adults with disabilities, presented certificates of recognition to Remo Inc. and Migrate Sound for the commitment to creating career opportunities for neurodiverse talent.
Yes I Can Honors Remo Inc., Migrate Sound
The MAIN and Outpost Media has announced the premiere of The Wolves, 8 p.m. Friday, Jan. 17, thru Sunday, Jan. 26, at the MAIN located at 24266 Main St., Santa Clarita, CA 91321.
The MAIN, Outpost Media Presents The Wolves
The Santa Clarita Community College District Board of Trustees, which oversees College of the Canyons, swore in recently elected board members, named its new officers, received recognitions for service and set its 2025 meeting schedule at the board’s business and organizational meeting held on Wednesday, Dec. 18.
COC Board of Trustees Swears in New Members
Reflecting on this past year, there are so many things to be thankful for. Whether it is our health, happiness or the ability to live in a community as special as ours, I believe many of our residents would agree that Santa Clarita is a place where wonderful memories have been made and a unique place to call home.
Laurene Weste | What Are You Thankful For This Holiday Season?
A three day SoCal Winter Break Lacrosse Camp will be held Wednesday Jan.8 through Friday, Jan 10 at West Ranch High School.
Jan. 8-10: West Ranch SoCal Winter Break Lacrosse Camp
SCVNews.com