The PRism Awards, presented annually by the Public Relations Society of America – Los Angeles Chapter (PRSA-LA), recognize excellence in public relations strategies and tactics. PRSA-LA presented awards for outstanding programs and materials to LA-based companies and PR firms who support them. Winners meet the highest standards of performance by demonstrating sound research, planning, execution and evaluation in their campaigns.
Princess Cruises won in all categories entered receiving seven PRism Awards and one Award of Excellence, an all-time record for the premium cruise vacation brand whose world headquarters is located in Santa Clarita, CA (north Los Angeles County).
PRism Awards presented to Princess Cruises:
Strategic Campaigns & Programs/Marketing: Retail Availability of the Princess Luxury Bed
Strategic Campaigns & Programs/Global Communications: How Cruising Connects the World. Majestic Princess Celebrates the Culture of China During the Ancient Silk Road Sea Route
Tactical Program/Video Programs: Princess Cruises Brings a Learning Family North to Alaska
Tactical Program/Press Conferences: Majestic Princess Introduces the Newest Jewel in the Crown of the Princess Cruises Fleet
Tactical Program/Social Media: Inspiring Travelers to #ComeBackNew through social media
Tactical Program/Satellite Media Tours: Princess Cruises Celebrates 40 Years of The Love Boat
Tactical Program/Research & Evaluation: Princess Cruises 7th Annual Relaxation Report
Award of Excellence presented to Princess Cruises
Strategic Campaigns & Programs/Events & Observances: Majestic Princess Michelin-Star Chefs and Menu Debut