At the 2016 Amgen Tour of California, May 15 to 22, fans can dive deep into the world of cycling with special VIP Experiences created exclusively for the Amgen Tour of California.

Each custom-designed experience will bring them closer to the action as the world’s most talented and decorated men and women cyclists compete over the state’s most stunning and challenging highways, byways and coastline roads.

In addition to the popular “personalized” VIP Experiences, thousands more fans will have the opportunity to be treated like VIPs at the race’s popular Lifestyle Festival held adjacent to the finish line each day of the race.

Designed to provide and promote healthy lifestyle and cycling-related experiences, the Lifestyle Festival provides a day of entertainment and fun for the whole family. The Lifestyle Festival serves as the central hub for fans to interact with more than 40 exhibitors and other enthusiasts as they wait for the cyclists to cross the finish line.

The daylong event will feature cycling-themed products and demos, cancer and cardiovascular awareness education, family activities, food, entertainment and more. Visitors can congregate among fellow race watchers, take in live music, grab a beverage in the Michelob Ultra Beer Garden and watch the race live on outdoor video screens.

A schedule will be available at www.amgentourofcalifornia.com/sponsorship/2016festival closer to the race.

To raise awareness around two of the world’s most serious illnesses and connect with patients, title sponsor Amgen will host two booths; Breakaway from Cancer® and Breakaway from Heart DiseaseTM at the Lifestyle Festival.

Breakaway from Cancer®, is a national initiative to increase awareness of important resources available to people affected by cancer – from prevention through survivorship. Representatives from Amgen’s four Breakaway from Cancer® nonprofit partners will be on-site, offering information and support for festivalgoers who are interested in prevention, facing a new diagnosis, caring for a loved one, or struggling with financial issues.

Amgen’s newest initiative Breakaway from Heart DiseaseTM will encourage Americans to help take charge of their heart health by understanding their family’s history of heart disease and getting active through cycling.

New VIP Experiences in 2016
For cycling fans looking to create the ultimate race-day memory, you can’t get any closer to the action than Amgen Tour of California VIP Experiences. These limited edition hospitality packages are the only way to get on the course and behind the scenes during a stage of America’s Greatest Race:

VIP Car Ride ($200-$500): Experience the crowd, the course, the race conditions, the energy and the excitement in an official race vehicle. Ride alongside the peloton for an entire stage of the race and get an up-close view of the riders in action in a way few have done before. Arrive at the finish ahead of the cyclists and watch them cross the finish line. Participants will receive an official Amgen Tour of California jersey. Limited availability remains for select stages.

Time Trial Ride in Folsom on May 20, 2016 ($500): Ride the official Time Trial Circuit on your bike just hours before the pros take the course.

Personalized Jens Voigt Meet and Greet ($65 add-on): Here’s your chance to meet cycling icon Jens Voigt during Race Week! The 2016 Amgen Tour of California Ambassador will host exclusive meet-and-greets for a limited number of fans at select stages. Offer only available with purchase of VIP Hospitality in Santa Clarita and/or Monterey County (Mazda Laguna Seca Raceway).

Behind-The-Scenes Tour ($500): Get a true behind-the-scenes look at all the action. Includes broadcast compound tour, photograph taken on awards stage, and an exclusive viewing area to experience the race finish.

For more information on VIP Experiences, contact Jonathan Breilh at (213)742-7491 or email jbreilh@aegworldwide.com

The VIP Hospitality experience allows you to experience the start/finish (or both) of the race from a prime viewing location with all in-exclusive food, beverage and live feeds of the race. Discounts available for multiple stages and groups of 6+. Visit www.amgentourofcalifornia.com/VIP for more details.

Interested in exhibitor opportunities for your brand within our daily Finish Line Festival Expo? Visit www.amgentourofcalifornia.com/festival for additional information.