header image

[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail


Today in
S.C.V. History
February 20
1906 - L.A. County accepts Mr. H.C. Register's bid to build (Old) Newhall Jail for $2,237 [story]
Old Newhall Jail

Spectrum Reach, the advertising sales business of Charter Communications, Inc., announced it will offer 250 underserved small business owners nationwide access to its expert advertising and marketing resources through its 2024 “Pay It Forward” initiative.

Applications are now available for submission for this year’s program.

Local entrepreneurs selected to participate will receive a live and streaming TV campaign worth up to $15,000 along with a custom produced 30-second commercial, marketing consultation services, mentoring and educational resources, and networking opportunities.

“Small underserved businesses are critical to the local economies of the cities and towns we serve, and they often need help connecting their message to their potential customers,” said Michael Guth, Senior Vice President of Marketing for Spectrum Reach. “Our focus is on supporting local businesses, and with ‘Pay It Forward’ we are providing them with the tools, resources and marketing expertise so they can continue to grow and thrive in their communities.”

Spectrum Reach Has Helped 2,000 Businesses and Counting

Since launching “Pay It Forward” in 2021, Spectrum Reach has invested more than $50 million in advertising and resources and helped more than 2,000 underserved businesses in 36 states across its footprint, from coffee shops and childcare facilities to restaurants and law firms. Among the 2023 “Pay It Forward” participants was GreaterHealth Pharmacy and Wellness in St. Louis, Missouri, which used Spectrum Reach’s complimentary resources and advertising to introduce itself to potential customers after launching in late 2022.

“As a Black-owned, full-service pharmacy, our goal is to close the culture and trust gap in communities of color to help improve the health of the residents who live there,” said Marcus Howard, founder of GreaterHealth. “Through ‘Pay It Forward’ Spectrum Reach helped us introduce our brand to the St. Louis community with a three-month TV advertising campaign and free commercial that was shown on a wide range of channels, including during an NBA playoff game. Having our commercial on major network channels built instant credibility; we saw a 23% increase in calls inquiring about transferring prescriptions, and customers started coming into the pharmacy saying they saw us on TV and were excited to try us out.”

‘Pay It Forward’ Participants Enjoy Free Advertising, Mentoring, Marketing Support

With this year’s “Pay It Forward” program, Spectrum Reach will offer each participating business access to a range of high-value services, including:

-Free advertising. Local businesses selected to participate will receive access to Spectrum Reach’s award-winning, in-house creative agency Kernel; a 30-second original commercial; and a complimentary linear and streaming TV advertising campaign that will run throughout April, May and June.

-Expert mentoring. “Pay It Forward” will provide businesses with support and advice from other entrepreneurs, business owners and previous participants in the program, to help them navigate the challenges of owning a business and identify opportunities for growth.

-Resources. In addition to dedicated support from Spectrum Reach’s local marketing experts, businesses will receive a free laptop and for the duration of the program will have access to a members-only “Pay It Forward” website featuring educational resources, webinars, news and business insights to help them build and grow a successful brand.

Spectrum Reach also will host local and virtual events throughout the year for entrepreneurs and business owners to share ideas and build community. Reach has partnered with the U.S. Chamber of Commerce, Black Chamber of Commerce, Asian American Chamber of Commerce, Hispanic Chamber of Commerce and other organizations in regional markets to host events throughout the year.

To apply for Spectrum Reach’s 2024 “Pay It Forward” program, underserved businesses must be legally registered to operate within a designated market area served by Spectrum Reach. The deadline for applications is Feb. 25 and this year’s participants will be announced in late March. More information is available here.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.


You can be the first one to leave a comment.

Leave a Comment

Latest Additions to SCVNews.com
WeWil Collaborative, Women Empowering Women in Leadership, will host the Second Annual International Women's Day Celebration on March 8.
March 8: WeWil Collaborative Presents Int’l Women’s Day Celebration
California State Sen. Scott Wilk (R-Santa Clarita) has announced he is co-authoring the Cost of Living Reduction Act, Senate Bill 1326 (Jones), which would repeal a 2022 law authorizing an income-based charge on electrical bills.
Wilk Coauthors Bill to Pull Plug on Income-Based Electricity Charges
The Office of Inspector General Max Huntsman, Inspector General, has issued a report entitled Report Card On Sheriff's Department's Reforms 2019 to 2023.
Inspector General Issues Report Card on LASD Reforms
The "Science Talks Series Presents" continues at the Canyon Country Campus of College of the Canyons on Friday, April 12 from 6:30 p.m. to 10 p.m. with a Star Party and Science Showcase.
April 12: COC Star Party at Canyon Country Campus
The Northampton School for Boys Big Band and Folk Ensemble Tour Concert will perform a free concert Wednesday, Feb. 21 at 6:30 p.m. at Valencia High School Theater.
Feb. 21: Visiting UK Band Performs at Valencia High
Heroes of Color and the William S. Hart Union School District have partnered to create the “Jr. ARTrepreneurs” program. A program that equips students at Hart High, Saugus High, Castaic High and La Mesa Junior High with the essential tools to thrive as artists and entrepreneurs and also to cultivate invaluable life skills that extend far beyond the canvas.
Jr. Artrepreneurs Hart District Student Art Exhibit
California is experiencing an unusually high number of invasive fruit fly detections this season. The California Department of Food and Agricultural, in cooperation with the United States Department of Agriculture and County Agricultural Commissioners, has initiated local regulatory measures to eradicate and prevent the statewide spread of Queensland Fruit Fly, Tau Fly, Mediterranean Fruit Fly and Oriental Fruit Fly.
SCV Residents Urged to Inspect Gardens, Don’t Move Fruit
An ocean water rain advisory for all Los Angeles County beaches is in effect Until Friday, Feb. 23 at 5 a.m.
Public Health Issues Ocean Water Quality Rain Advisory
The city of Santa Clarita’s Film Office released the list of 12 productions currently filming in the Santa Clarita Valley for the week of Monday, Feb. 19- Sunday, Feb. 25.
Feb. 19-25: 12 Productions Filming This Week in SCV
While Valentine’s Day may have passed, the spirit of love continues to flourish throughout February, especially here at Henry Mayo Hospital, where we're dedicated to celebrating matters of the heart in more ways than one! Beyond the chocolates and flowers, we're focusing on maintaining heart health for ourselves and our loved ones.
Marlee Lauffer | Celebrate Matters of the Heart
The city of Santa Clarita filed a stipulation on Friday, Feb. 16 with the county of Los Angeles to resolve the lawsuit against the county regarding Camp Scott, mutually agreeing that the county will comply with the California Environmental Quality Act review prior to authorizing any plan to use Camp Scott for any probation juvenile population.
City Resolves Camp Scott Lawsuit Against L.A. County
1906 - L.A. County accepts Mr. H.C. Register's bid to build (Old) Newhall Jail for $2,237 [story]
Old Newhall Jail
Four days in the pool have netted several program records and several NAIA national championship qualifiers at the Pacific Collegiate Swimming and Diving Conference Championships held in Monterey Park, Calif.
Mustangs Break Records, Net National Qualifiers at PCSC
The Master's University baseball team banged out three solo home runs, three doubles and a triple to get a 16-1 win over the Providence Christian Sea Beggars Saturday afternoon at Lou Herwaldt Stadium.
Mustangs Pummel Sea Beggars 16-1
The Santa Clarita Valley Water Agency regular board meeting will be held Tuesday, Feb. 20, at 6 p.m., at the Rio Vista Water Treatment Plant boardroom, located at 27234 Bouquet Canyon Road in Santa Clarita.
Feb. 20: SCV Water Board Regular Meeting
The regular meeting of the William S. Hart Union High School District’s Governing Board will be held Wednesday, Feb. 21, beginning with closed session at 5:15 p.m., followed immediately by open session at 7 p.m.
Feb. 21: Hart District Board Scheduled to Discuss Possible Layoffs
The Santa Clarita Planning Commission will hold its regular meeting Tuesday, Feb. 20, at 6 p.m. in Council Chambers at City Hall.
Feb. 20: Santa Clarita Planning Commission Regular Meeting
As the seasons transition and spring begins to warm up our Valley, it’s the perfect time for residents to get outdoors and get active.
Ken Striplin | Spring Into Sports in Santa Clarita!
Valencia teen, Alessandro Concas, continues to prove that you are never too young to make a difference and inspire others.
Valencia Teen Announces Book Signing for Kids Sci-Fi Series
California State University, Northridge Vocal Jazz Director Erin Bentlage reached a huge milestone in her career when she took home a Grammy Award at the 66th annual show in Los Angeles on Feb. 4.
CSUN Vocal Jazz Director Takes Home Grammy
Ken and Joe's Powersports Dealership, which is located at 21618 Golden Triangle Road in Santa Clarita, is thrilled to announce a special Pet Adoption Event taking place on March 16, from 10 a.m. to 3 p.m.
March 16: Ken and Joe’s Powersports’ Pet Adoption Day
The California Highway Patrol, California Attorney General Rob Bonta and federal law enforcement agencies announced the arrest and filing of charges against the ringleader of an extensive organized retail crime operation spanning 21 counties, including Los Angeles County, involving an estimated $8 million in stolen beauty products.
CHP Announces Takedown of Organized Retail Crime Operation
1803 - Indigenous family members removed from Caamulus (Camulos) village, Piru area, are baptized at San Fernando Mission [record]
1955 - Actor and nightclub owner Ace Cain incorporates the Rocky Springs Country Club in Sand Canyon [story]
Ace Cain