header image

[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail


Today in
S.C.V. History
June 21
1941 - Ernie Hickson buys out Trem Carr's interest in their Monogram movie ranch, renames it "Placeritos" (later called Melody). [story]
Ernie Hickson

Commentary by Jill Mellady
| Monday, Jun 6, 2016

JillMelladyThere is power in quality education. I believe that is something on which we as a community can all agree.

In a world where young people are entering the workforce saddled with astronomical student loan debt, College of the Canyons is providing students with quality education at an affordable cost. By voting “yes” on Measure E on Tuesday, we are helping prevent tuition increases while investing in the improvement of two college campuses.

In COC’s nearly 50 years of existence, the Santa Clarita Valley has watched as College of the Canyons has grown into an excellent educational institution that offers students resources that empower them to build successful careers and lives.

COC really is an amazing asset to our community, and I say that in large part due to my personal experience. In 1991, I received my associate’s degree there, and it added much to my experience as a business owner.

Over the past 30 years, my husband, Jim, and I have built a business that has allowed us to serve many in the SCV and beyond, in addition to building strong community relationships and friendships. I truly believe my time at COC played a major part in that.

I’ve also seen firsthand how the college’s partnerships with our business community have benefited our valley, providing resources and support for the many small business owners who thrive in the SCV, as well as larger companies that have chosen to do business here.

Through internship programs — in which my company has taken part — students are able to gain valuable, real-world experience.

The opposition will tell you Measure E is just one more tax levied against the residents of the SCV. But the truth is, it’s much more than that. Will this cost us? Yes, but it is a valuable investment in our community’s future. By approving Measure E, we are joining together to help provide much-needed infrastructure improvements for the aging Valencia campus and needed buildout of the Canyon Country campus, and we are doing it without raising tuition. By sharing the load together, we can accomplish something great for our community.

I can also tell you this money will be spent wisely. As a member of the Citizen’s Oversight Committee for Measure M – a $160 million bond that voters approved in 2006 – I can assure you there is close scrutiny on how public funds are being handled, and there is clear evidence it is being handled responsibly, judging by COC’s improvements and expansion over the past decade. Voters should expect nothing less with the passage of Measure E.

I stand wholeheartedly behind Measure E, and I say it as a property owner, business owner and proud member of the SCV community.

For the sake of full disclosure, yes, my company has done printing and mailing work for the Yes on Measure E campaign. Yes, I am a co-chair of the Yes on E committee. Yes, I count COC Chancellor Dianne Van Hook as a dear friend. None of those things cloud my vision or take away from the fact that Measure E is a wise investment in our community, and in one of the state’s premier community colleges.

By voting for Measure E, we as a community can stand together and go to new heights. When you cast your ballot Tuesday, I urge you to vote “yes” on Measure E.


Jill Mellady is president of Mellady Direct Marketing and a co-chair of the Measure E campaign. She is a graduate of College of the Canyons, chair of the COC Chancellor’s Circle, a COC Hall of Fame inductee and the 2016 recipient of the COC Foundation’s Silver Spur Award for Community Service.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.


  1. I thank Jill Mellady for her effort to be forthcoming with her extremely close involvement with Measure M, the College, the COC Fondation, and as a recepient of the coveted Silver Spur Award.

    To place her participation in some context Mellady Marketing has received $27,578 from the Yes on Measure E Committee. We have not been able to find any contributions made directly to Yes E from COC Foudation members. Naybe they launder the funds through the Doundation to get the tax deduction.

    Yes E has been a complete disaster for the SCV. In these final days I find their despearte pleas for support to be rather path E tic. Don’t Be Fooled or take crazy commentary at face value.

    NoCOCTax.com for all the best primary source data.

    Y’all have a great day !

  2. Abigail says:

    To find out more about measure E go to NoCOCTax.com. Find out what you are really paying and what you have already been paying for.

    It is a big NO from me and my kids and grand kids seeing this is another multiple decade tax. Enough with taking my money. I will donate what I want and where I want. I also don’t feel it is fair to be paying for this school over and over again when a large majority of the students are not from the greater SCV area at all. Enough!

  3. Did Ms. Mellady mention that Mellady Direct Marketing, as of May 21, 2016, had been paid $27,840 from Yes on E campaign funds?

    Of course not. The campaign is desperate.

    It’s spent charitable donations (which were tax deductible to the donors) of $150,000 (College of the Canyons Foundation) trying to force this $529,000,000 (according to CoC spokesman Eric Harnish) tax down your throat.

    The $483 million tax figure in the tax rate statement in the sample ballot, as Bruce Fortine put it, “That figure is from the imagination.”

    So between March and June, her Lord High Holy Highness Chancellor and the five dwarfs’ imagination has already cost you another $46,000,000. As they say, the sky’s the limit.

    The dwarfs, in another deal, pocketed $8,500,000 million by selling wealthy investors new bonds to pay off old bonds. Investors were so eager to get those higher-than-market interest rate bonds that they paid a huge premium to get them.

    Oh, and by the way, the $63,540,000 of the new bonds ($94,050,000) were kicked down the road to 2041 and 2046. Your grandchildren will be paying $173,966,037.50 for them.

    The tax rate of $15 per $100,000 is also “from the imagination.” In 2006, you were told the tax rate for Measure M was $9.73. Today you’re already paying $14.53 and the trustees haven’t even finished issuing bonds. About $55,000,000 authorization remains. When finished, “imagine” $20, then “imagine” adding another $30 or more for this fiasco. And don’t forget to add the $15 that you’re still paying for Measure C from 2002.

    The bottom line is that Her Lord High Holy Highness, the five dwarfs, and their incestuous charitable foundation aren’t telling you the truth about anything.

    They want your money and they’re spending $324,875.00 (as of May 21st) to get it.

    Don’t forget that Measure E is BLANK CHECK. The dwarfs can spend the money in any way they choose. When you read the fine print, you’ll find that they’ve put in every loophole that their highly-paid advisors and lawyers can come up with.

    They get the money. You assume the position (risk). Are you really going to agree to a contract where all the details can be filled in by the other party after you sign it?

    Do you really want to throw your money away so 10,000 adult children who don’t live in the district can have a cool place to hang out?


    P.S. Did I mention that Her Lord High Holy Highness used your tax dollars to shut up the opponents in a blatant violation of their right to free speech. It’s called a SLAPP (Strategic Lawsuit Against Public Participation) and it’s illegal in California. But when did the law ever stop a criminal?

  4. Kelly says:

    Enough already with the Vote yes on E.I’m voting no.

  5. Scott says:

    “NO.” SCV residents, we do not need to tax ourselves at every election, the politicians are doing a very, very good job of taxing us already. Don’t be guilted into voting yes, just because you think COC does a good job at education or because your son or daughter goes there. None of those reasons justify allowing the Chancellor Hook and the Board of Trustees to pick your pockets for a third time in 15 years. Send them a message -vote no on E on June 7th.

Leave a Comment

Opinion Section Policy
All opinions and ideas are welcome. Factually inaccurate, libelous, defamatory, profane or hateful statements are not. Your words must be your own. All commentary is subject to editing for legibility. There is no length limit, but the shorter, the better the odds of people reading it. "Local" SCV-related topics are preferred. Send commentary to: LETTERS (at) SCVNEWS.COM. Author's full name, community name, phone number and e-mail address are required. Phone numbers and e-mail addresses are not published except at author's request. Acknowledgment of submission does not guarantee publication.
Read More From...
Thursday, Jun 20, 2024
Every summer, Santa Clarita’s very own Central Park, located at 27150 Bouquet Canyon Road, transforms into a premiere venue for live musical performances where friends, families and neighbors come together to sing and dance the night away.
Thursday, Jun 20, 2024
One of my favorite parts about our community is the ability to walk, bike or ride along our trails and paseos.
Wednesday, Jun 19, 2024
This weeks Edition of Pilar's Pocketbook focuses on ways to help reduce fees and pay for piling parking tickets. 
Wednesday, Jun 12, 2024
Welcome to this edition of Pilar's Pocketbook. This week, has crucial information to help navigate tax filings and ensure entitled benefits are received.
Monday, Jun 10, 2024
As the temperatures rise and schools are out for summer break, many families and outdoor enthusiasts turn to our 13,000 acres of open space trails to enjoy a day out in nature
Monday, Jun 10, 2024
This week, I gave my annual State of the County address hosted by the Santa Clarita Valley Chamber of Commerce.

Latest Additions to SCVNews.com
1941 - Ernie Hickson buys out Trem Carr's interest in their Monogram movie ranch, renames it "Placeritos" (later called Melody). [story]
Ernie Hickson
The California Department of Forestry and Fire Protection (CAL FIRE) reports that the fast moving Post Fire that broke out in Gorman on Saturday, June 15 around 1:47 p.m. has reached 15,690 acres and is now 24% contained. This latest CAL FIRE update was issued at 7 a.m. on Thursday.
Post Fire 47 Percent Contained, Reported 15,690 Acres
The Santa Clarita Arts Commission will hold a study session Thursday, June 27, at 6 p.m., in the Carl Boyer Room at City Hall.
June 27: Arts Commission Study Session
Katherine Dyer has signed her national letter of intent to continue her swimming career at The Master's University.
Katherine Dyer Commits to TMU Swim Program
Every summer, Santa Clarita’s very own Central Park, located at 27150 Bouquet Canyon Road, transforms into a premiere venue for live musical performances where friends, families and neighbors come together to sing and dance the night away.
Jason Gibbs | Get Ready for Concerts in the Park Summer Soundtrack
California State University, Northridge's Trey Knight, Chase Mars and David Phillips, Jr. will compete at the 2024 United States Olympic Trials in Eugene, Ore. beginning June 27.
Several Matadors Qualify for 2024 U.S. Olympic Trials
The Los Angeles County Health Officer has issued a heat advisory for the Santa Clarita Valley Saturday, June 22  through Sunday, June 23 until 8 p.m., as high temperatures have been forecast.
Heat Advisory Issued for SCV
The Los Angeles County Development Authority was recently presented with two awards from the National Association of Counties.
LACDA’s Lead, Childcare Programs Receive National Recognition
The city of Santa Clarita is now accepting names for the Youth Grove in Central Park, which is located at 27150 Bouquet Canyon Road. This project honors Santa Clarita youth, aged 24 years and younger, who have tragically lost their lives in traffic-related incidents.
City Now Accepting Youth Grove Submissions
One of my favorite parts about our community is the ability to walk, bike or ride along our trails and paseos.
Ken Striplin | Enhancing Trail System Accessibility, Recreation
The Los Angeles County Department of Public Health cautions residents who are planning to visit the following Los Angeles County beaches to avoid swimming, surfing, and playing in ocean waters due to bacterial levels exceeding health standards when last tested.
High Bacterial Levels Continue at L.A. County Beaches
2002 - "Legacy: Santa Clarita's Living History" series debuts on SCVTV with "Placerita Gold" episode [watch]
This weeks Edition of Pilar's Pocketbook focuses on ways to help reduce fees and pay for piling parking tickets. 
Pilar Schiavo | Reduce Parking Ticket Fees
Kick off summer right with a Tiki Party Beer Fest over at Lucky Luke Santa Clarita on Friday, June 21.
June 21: Kick off the Summer with Lucky Luke’s Tiki Party Beer Fest
Bring the family and enjoy a day at Valencia Town Center on Saturday, June 22 10 a.m. to 2 p.m. with an exciting lineup of cars, coffee and cuisine.
June 22: Cars, Coffee, Cuisine, Crafts at Valencia Town Center
See how the Advanced Technology Center is helping train the next class of skilled technicians with a tour of the facility. 
June 25: Take a Tour of COC’s Advanced Technology Center
Detectives from the Los Angeles County Sheriff’s Department are asking for the public’s help locating At Risk Missing Person Justin Matthew Lederer. 
LASD is Asking for the Public’s Help Locating Missing Person Justin Matthew Lederer
The L.A. Library Summer Discovery Program is on a roll. For those that haven't signed up for the celebration of reading and exploration for all ages yet, join online, or head to the local library to grab a game card and activity idea list.
L.A. County Library Summer Discovery Program Already on a Roll
WalletHub compared more than 180 of the largest cities in the U.S. based on the latest data on consumers’ finances from TransUnion and the Federal Reserve, adjusted for inflation. Below, you can find a handful of highlights from the report. 
WalletHub: Santa Clarita Ranks First among the Cities with the Highest Credit Card Debts
1960 - SCV switches to Direct Dial, All-Number Calling [story]
The ARTree Community Arts Center will host a Botanical Drawing Workshop 10 a.m. - 11:30 a.m. Thursday, Aug. 1 at the center's Studio 2, 22508 6th St., Santa Clarita, CA 91321.
Aug 1: ARTree Botanical Drawing Workshop
Create a superhero identity at the ARTree Summer Superhero Art Camp from July 22- July 26 at ARTree Community Arts Center, ARTree Studio 1 22508 6th St., Santa Clarita, CA 91321.
ARTree Summer Superhero Art Camp
Join the city of Santa Clarita for a special ribbon-cutting ceremony, marking the grand opening of Needham Ranch Parkway on Monday, June 24, at 9:30 a.m.
June 24: Needham Ranch Parkway Grand Opening